Even smarter: ifa focuses on networked technology

Even smarter: IFA focuses on networked technology

A super-slim notebook, a digital smoke detector and a dishwasher that shops for itself: at this year’s IFA, the focus will be on connected devices designed to make life easier and use less power.

Even smarter is the motto of the berlin trade show, which opens its doors to the public on friday and is starting this year with record numbers.

The number of exhibitors has increased by 13 percent compared to 2015, and the area has increased by 5 percent to about 158,000 square meters, according to the organizers on wednesday. IFA is traditionally seen as a source of inspiration for the industry. 35 percent of global sales are made in the last quarter of the year, said hans-joachim kamp, chairman of the supervisory board of the industry association gfu. The beginning of september is therefore the ideal time for the important industry trade show.

On wednesday, the first exhibitors presented their innovations. Bosch wants to become the driving force behind a new platform for the connected home and offer an alternative to the offerings of the major internet corporations. In doing so, the german electronics company is focusing on data protection, said the head of bosch smart home, peter schnaebele. At IFA, bosch presented, among other things, a networked security camera for the home, a smoke detector with internet connection, and a control unit in which the data is stored.

"Today, the user has to disclose the data and if he refuses, he is not allowed to play along," schnaebele said. On the bosch platform, customers will be able to agree to data sharing between appliances from different suppliers. Currently, apple, google and amazon, among others, are trying to establish platforms for controlling connected home appliances from different suppliers from a single user interface.

Schnaebele emphasized that it is an advantage for bosch to have a wide range of technology in the group, from sensors to car systems, in addition to household appliances. The white spots are to be filled with targeted cooperations. Bosch chooses its own partners in the process, rather than opening the platform to everyone. This is the only way to ensure user-friendliness and data security, he argued.

Siemens also focused on the networked capabilities of its new appliances: the dishwasher, for example, will soon organize the repurchase of dishwasher tabs itself. When supplies run low, replenishment is automatically ordered online and arrives in the mail. For siemens manager roland hagenbucher, the next goal in digital development is "seamless life". What is meant, he said, is the "seamless, fluid, digital meshing of lifeworlds and extensive ecosystems that can make our lives easier and more convenient".

Acer focuses on slim design: at the IFA, the taiwanese electronics company presented a super-thin notebook. The "swift 7" is not even one centimeter thick. It is equipped with intel’s latest seventh-generation core processor. The device with 13.3-inch display is said to last around nine hours on one battery charge.

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